"How do we do it?"
After developing a strong web marketing strategy, the next step towards return on investment (ROI) is to create a road map to production and implementation. Many great ideas are held up at the implementation phase due to complexities and challenges faced from marketing and technology groups truly embracing one vision and understanding how to activate an idea into a production environment to begin receiving return on investment.
BraunMG first helps clients create a web marketing strategy and then defines a road map to production or “go live” leveraging the client's existing technology infrastructure if desired or on a newly created platform that will best suit the client's needs. There are many factors that should be considered when building a framework, such as: target audience technology capabilities and expected participation, business to business or business to consumer functionality or flow through, transaction types and levels, if any, desired reporting services, and most importantly, plan for scalability.